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Paul Mitchell founder rolls out Awapoochi pet line.
March 14, 2012
By: TOM BRANNA
Editor
Animal advocate John Paul DeJoria, chairman of the board and co-founder of Paul Mitchell, is rolling out the Awapoochi line of paraben and EDTA free products. DeJoria is a long celebrated advocate of animal rights, having lead the beauty industry revolution of “cruelty-free” testing for hair and beauty care products more than 30 years ago. His John Paul Mitchell Systems brand was the first line of hair care products to stand against the tide of inhumane industry practices. ...
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